Philosophy

Every garment has a story to tell, which can only be told once it is worn. Fashion can be a transformation, a spiritual experience.”

A bold statement perhaps, but one which is at the heart of everything we do and the over-riding reason behind the birth of MYThology.

MYthology aims to help the urban woman express her personality and lifestyle through her wardrobe. The boutique also seeks to serve as a platform for talented designers who work with high-quality premium materials, to help them reach Singapore’s sophisticated consumers.

But MYthology isn’t just a store. It’s an attitude, an outlook and a new way of living your life. Curated, chic and experimental. We aim to be more than just a place to buy your clothes.